How to Choose the Right Bra Size in India

How to Choose the Right Bra Size in India: The Ultimate Guide by INTIMORA

Did you know that nearly 8 out of 10 Indian women wear the wrong bra size?
Wearing an ill-fitting bra doesn’t just affect your look — it can lead to back pain, poor posture, and a lack of confidence. The truth is, the perfect bra size can transform the way you feel in your everyday outfits, sarees, or festive attire.

At INTIMORA, we believe lingerie is more than just a layer under your clothes — it’s your foundation for confidence and comfort. That’s why we’ve created this step-by-step guide to help you finally find your correct bra size in India.

Why the Right Bra Size Matters

Many women in India compromise with “just about right” bras, often choosing a smaller cup or a tighter band due to limited awareness. But here’s why your correct bra size is important:

  • Comfort: No digging straps, no slipping bands, no constant adjustments.
  • Posture: The right bra supports your shoulders and back, reducing strain.
  • Confidence: Clothes fit better, curves look natural, and you feel good inside out.
  • Health: Wrong sizes can cause shoulder pain, skin marks, and even headaches.

Step 1: Know Your Band Size (Underbust Measurement)

Take a soft measuring tape and measure around your ribcage, directly under your bust.

  • Keep the tape snug but not too tight.
  • Write down the measurement in inches.

👉 If your measurement is:

  • 28–29 inches → Band size 32
  • 30–31 inches → Band size 34
  • 32–33 inches → Band size 36
  • 34–35 inches → Band size 38

(Add 4 to 5 inches if your measurement falls on an odd number to find your band size.)

Step 2: Know Your Bust Size (Overbust Measurement)

Now measure around the fullest part of your bust (nipples level) while keeping the tape straight.

  • Stand naturally, don’t hold your breath or tighten.
  • Note down the number.

Step 3: Calculate Your Cup Size

Subtract your band size from your bust size. The difference will give your cup size:

  • 1 inch → A cup
  • 2 inches → B cup
  • 3 inches → C cup
  • 4 inches → D cup
  • 5 inches → DD/E cup

Example:
Underbust = 32 inches → Band Size 36
Bust = 37 inches → Difference 5 inches → 36DD

Step 4: Recognize Signs You’re Wearing the Wrong Size

Here are some common mistakes Indian women face when choosing bras:

  • Straps digging in: Band too loose, putting pressure on shoulders.
  • Cup spillage: Cups too small for your bust.
  • Underband riding up: Band too big for your ribcage.
  • Gaping cups: Cups too large, not filling properly.
  • Constant adjusting: Simply a wrong fit!

If you face any of these, it’s time for a recheck.

Common Myths About Bra Sizing in India

  • ❌ “Tight bras give better support.”
    – Wrong. A tight bra only causes discomfort and health issues.
  • ❌ “All brands have the same sizing.”
    – Wrong. Sizes can vary by brand, so always refer to the brand’s size chart.
  • ❌ “Bra size doesn’t change.”
    – Wrong. Weight changes, pregnancy, and age all affect your bust size.

INTIMORA’s Fit Guide for Indian Women

At INTIMORA, we’ve designed our collections keeping Indian body shapes and preferences in mind:

  • Yonika Komal & Love Series: Everyday comfort panties that fit seamlessly under kurtis and jeans. Solid and printed options that complement your bras for a complete look.
  • Cholivaa Raaga Bra Series: Padded & Non-padded, breathable styles ideal for sarees and festive outfits. 

We also offer a detailed size chart and a Fit Quiz on our website to make shopping stress-free.

Tips for Choosing the Right Bra Online

  • Always check the size chart – Indian and international sizes may differ.
  • Start with basics – A nude T-shirt bra, a black bra, and a festive lace bra.
  • Look for adjustable straps & multiple hooks for longer wear.
  • Choose based on outfit – Saree blouses need different support than T-shirts.
  • Invest in quality – A good bra lasts longer and saves money over time.

How Often Should You Check Your Size?

Your bra size can change due to weight gain/loss, hormonal changes, or lifestyle shifts. We recommend checking your measurements every 6–12 months.

Final Word: Your Perfect Fit Awaits

Finding the right bra size in India doesn’t have to be complicated. With the right knowledge, tools, and brand, you can finally say goodbye to uncomfortable bras.

At INTIMORA, we are on a mission to help every woman feel confident, beautiful, and comfortable in her own skin. Whether you’re shopping for daily essentials or special occasions, our lingerie is designed to be your perfect fit.

👉 Shop the latest collections at www.shopintimora.com

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